Client: Ubisoft

For the second consecutive year, Ethos partnered with Ubisoft Entertainment to create a dominating presence at the E3 Expo. Ethos designed, engineered, and fabricated the 100’ x 150’ two-story exhibit. We maximized Ubisoft’s marketing spend by leveraging elements from last year’s build while introducing significant additions and enhancements to deliver a new and unique experience. An immense 26’ wide Barco NX-4 LED display provided a high-definition focal point to the space, plus massive elliptical forms that echoed Ubisoft’s brand identity were flown overhead – both served to demand attention from across the exhibit hall. Eye-popping graphics and semi-enclosed gaming areas offered attendees immersive environments that were ideal for experiencing Ubisoft’s line-up of new titles firsthand. However, our design offered more than brand muscle and high-impact visuals. A private VIP lounge furnished by Lounge22, and private meeting rooms on the second floor, helped to position Ubisoft execs for what will most certainly be a record-breaking year.