Client: Universal

Universal Studios Consumer Products engaged Ethos for the design and build of their booth at this year’s Licensing International Expo in Las Vegas. A key show for securing interest in new products and IP, we placed a big focus on Universal’s titles by surrounding the 90’ x 40’ booth with larger than life graphics. An 18’ high water wall greeted guests at the main reception area and semi-private lounge areas, furnished by Lounge22, peppered the space providing an intimate setting for meetings with top buyers and distributors. The entire space was imbued with a lofty, spa-like atmosphere that delivered to Universal a fresh, modern, and relaxing environment to set the stage for successful business with its top partners.